Loud was an experiment based on studying audio of German tractor pulls off YouTube :)
The idea was, figure out behaviors of air under such extreme conditions and algorithmically model it. I worked out that air ran into certain limitations when compressed that hard, and coded up something to model this, and that’s Loud. It turns out not to be that great as a loudness-maximizer, but it’s a different type of sound effect in the ‘distortion’ vein.
If you’d like to get Loud, buy any Airwindows plugin for making stuff louder or handling overs (NC-17, ADClip, whatever) and ask me for Loud in email :)